Driven Inside BMW the Most Admired Car Company in the World (Audible Audio Edition) Jay Snyder David Kiley Audible Studios Books
Download As PDF : Driven Inside BMW the Most Admired Car Company in the World (Audible Audio Edition) Jay Snyder David Kiley Audible Studios Books
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.
BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent.
David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Driven Inside BMW the Most Admired Car Company in the World (Audible Audio Edition) Jay Snyder David Kiley Audible Studios Books
This is apretty decent book and I enjoyed it a lot. Others have been critical of its structure and comprehensiveness and well sure, it could have been timelined better and included way more detail and consequently have been quite a snore! As presented it offers insights into the key events that shaped how BMW got to be who they were, at least in 2006 when this book was published. Since then the competition has closed the gap even more and some think BMW has, in 2015, been matched by others, including (of all brands) Cadillac. It would be great if this book could be updated to present time to see how the author interprets things now, but if you can remember the timeframe the book encompasses, I think most car nerds, and especially BMW fanatics, will enjoy this book.Product details
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Driven Inside BMW the Most Admired Car Company in the World (Audible Audio Edition) Jay Snyder David Kiley Audible Studios Books Reviews
Shoe sole took off
Every owner or potential owner needs to read this to appreciate and understand the heritage behind their "Ultimate Driving Machine".
Well, English is my second language.
May be that is the reason. But I must tell you, I couldn't pass the first 10 pages.
Its like chewing a gum in your sleep.
Generally, a good read! Because it was written 11 years ago; it failed to answer many things I was curious about.
Bought this as a gift for my brother and he loved it.
I drive a lot for work. Very entertaining and informative.
Awesome book, very enjoyable as a BMW fan, but also inspiring on a personal level. The degree to which BMW knows who they are is something we should all strive for. Management teams come and go, just like phases of our lives and marriages, but to remember what makes you you even while continuing to evolve and improve is crucial.
This is apretty decent book and I enjoyed it a lot. Others have been critical of its structure and comprehensiveness and well sure, it could have been timelined better and included way more detail and consequently have been quite a snore! As presented it offers insights into the key events that shaped how BMW got to be who they were, at least in 2006 when this book was published. Since then the competition has closed the gap even more and some think BMW has, in 2015, been matched by others, including (of all brands) Cadillac. It would be great if this book could be updated to present time to see how the author interprets things now, but if you can remember the timeframe the book encompasses, I think most car nerds, and especially BMW fanatics, will enjoy this book.
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